With a surface area of 41 square metres, the boutique welcomes clients in an elegant and pure setting which honours the codes of the Florentine Maison and the technicality of watchmaking. Patricia Urquiola redesigned the space with refined materials – marble, bronze and wood – which evoke the origins of Officine Panerai:the sea. Unique sources of inspiration come into play, such as rippled glass which evokes the sea's waves, oblong windows, a submarine-inspired chandelier and a Panerai watch featured on the wall. The Officine Panerai boutiques now give clients and enthusiasts the opportunity to discover all the collections and special editions in a welcoming space with a pleasant atmosphere complete with wholly Italian style. These settings are the perfect embodiment of the Maison’s philosophy, bringing together tradition with modernity, the past with the future, and design with expertise.