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Casa Paris, 120 Avenue des Champs-Elysées - Paris, FRANCE
电话: + 33(0)170611660
正在营业
营业时间
周一 上午10:30 — 下午7:30
周二 上午10:30 — 下午7:30
周三 上午10:30 — 下午7:30
周四 上午10:30 — 下午7:30
周五 上午10:30 — 下午7:30
周六 上午10:30 — 下午7:30
周日 下午12:00 — 下午7:00
特殊营业时间
The boutique is open :
Wednesday 08 May from 12.00 pm to 07.00 pm
Thursday 09 May from 12.00 pm to 7.00 pm
闭店天数
距离: Km
描述
In a historical mid-19th-century building, Panerai unveils its new Casa Panerai, nestled in the heart of Paris at 120 Avenue Des Champs Elysées. Drawing inspiration from both French baroque elements and the clean, essential lines typical of Italian rationalism, the new boutique reflects the emblematic charm of the city with its antique-style moldings and classic Parisian façade, keeping intact the spirit of the original architectural details. A renewal venture steeped in a restoration that magnifies the soul of the space. At the core of this venture lies a deep-seated respect for artisan craftsmanship, a commitment mirrored in every facet of the boutique’s design. The Parisian store, the largest in France, covers over 200 sqm. The design team created a space beyond just shopping — it’s a home for Panerai’s clients and those who wish to learn more about the Maison. Here, everyone is a special guest, stepping into a living narrative that showcases Panerai’s rich history through a 360-degree experience. The goal is to make everyone feel at home, deeply connected to the brand’s story, merging tradition and innovation. In this breathing space the Bar Italiano is a dedicated space that functions as a café and drink bar, and an homage to the Italian tradition of aperitivo, inviting customers to savour the art of conviviality. In a bold departure from the usual, the windows remain devoid of products. Instead, the emphasis is on discovery. From the moment clients enter the boutique, they are greeted at the reception, making each visitor’s experience personal and tailored. Guests are then escorted to one of five exclusive suites, designed to offer an in-depth experience of the Panerai world, including an area dedicated to smaller sizes, featuring soft, rounded furnishings with walls covered in artisan-crafted variegated blue resin that evokes the kaleidoscopic hues of the sea. The iconic luminescent clock is present, a fully operational timepiece reflecting Panerai’s enduring theme of luminescence. Enhancing the boutique’s immersive environment is the large LED wall that spans two floors elevating the in-store experience. Every contour, including the restored moldings as well the materials used throughout the boutique, have been carefully selected to honour the spirit of the building. This is particularly evident in the details of the staircase. The wood used in the stairs mirrors the existing materials, while the custom design of the staircase is crafted by a French blacksmith based on sketches and plans approved by Panerai. A remarkable detail is the brass ‘P’ subtly embedded in the staircase structure, referencing Panerai’s iconic logo. Along the staircase, guests will discover various frames containing representations of past Panerai watch patents and vintage advertisements. Casa Panerai Paris also features a museum section on the first floor dedicated to showcasing Panerai’s most historical collection pieces. The continuous merge of classic and modern elements continues across different levels of the boutique, with the ground floor featuring a replicated parquet flooring that matches the design language of the original flooring on the upper level. Two original fireplaces have also been restored and are matched with furnishings handpicked from renowned Italian brands.
Casa Paris

我们旨在让每位顾客都感觉宾至如归,与品牌故事产生共鸣,将传统与革新融为一体。在这一闲适场所中,“意大利酒吧”(Bar Italiano)是专门用作咖啡馆和饮料吧的区域,同时也是对意大利传统餐前酒的致敬,邀请顾客品味欢宴的艺术。


与往常大不相同的是,橱窗内没有摆放任何产品。我们转而将重点放在探索上。从顾客进入专卖店的那一刻起,就会受到接待处的热情接待,每位来访者都将享受个性化的定制体验。随后,宾客将在陪同下前往一间专属套房(共五间),深入体验沛纳海的世界,其中包括一个较小尺寸的专用区域,该区域采用柔软圆润的陈设,墙上覆以工匠大师制作的蓝色杂色树脂,宛如变化万千的海洋色彩,令整个空间呈现出海洋般的意象。

同时展示沛纳海标志性的夜光时钟,这枚全力运转的时计体现了沛纳海隽永的夜光主题。横跨两层楼高的大型LED墙营造专卖店的沉浸式环境,进一步提升店内体验。
 

每一个轮廓,包括经过修复的装饰以及专卖店所使用的所有材料,均经过精心挑选,以致敬该建筑的灵魂。这一点在楼梯的细节上体现得尤为显著。楼梯所使用的木材与原有材料一致,而楼梯的定制设计则由一位法国铁匠根据沛纳海批准的草图和计划精心打造。一个引人注目的细节是楼梯结构中巧妙嵌入的黄铜“P”字母,象征沛纳海的经典标志。

拾阶而行,映入来访者眼帘的是各种展示框,陈列沛纳海过去的腕表专利和经典广告。巴黎沛纳海之家二楼还设有博物馆区,专门展示沛纳海最具历史意义的系列作品。
 

经典与现代元素的不断融合贯穿专卖店的各个楼层,一楼铺设仿镶木地板,与上层原有地板的设计语言相吻合。两个原有壁炉也得到修复,并配有从知名意大利品牌精挑细选的家具。

注册您的时计,加入沛纳海臻享保障服务(PAM.GUARD),将您的国际有限质保有效期延长多达8年。
casa-panerai

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