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Geneva Flagship

信息

GenevaFlagship, RueduRhône21 - Genève, SWITZERLAND
电话: 41228186644
正在营业
营业时间
周一 上午10:00 — 下午6:30
周二 上午10:00 — 下午6:30
周三 上午10:00 — 下午6:30
周四 上午10:00 — 下午6:30
周五 上午10:00 — 下午6:30
周六 上午10:00 — 下午5:45
特殊营业时间
闭店天数
Monday, January 16th: closing at 5:15 p.m.
距离: Km
描述
Paneraiistheproductofdistincttraditionsrootedintwocountries:thesophistication ofSwisswatchmakingartistryandanillustrioushistoryofdesigninheritancefrom Italy.Situatedat21RueduRhôneinGeneva,inoneofthemostprestigiousstreetsin theworld,Paneraiproudlyunveilsitsunprecedentedflagshipstoreconceptnamed “ModularitàEspressiva”:twowholefloorscharacterizedbyinnovativemodularity andItaliandesignblendphysicalanddigitalfeaturestodeliverauniquesensorial experience. Uponenteringtheboutique,Panerai’siconicluminousgreenwallclockmaybethe firstelementtograbcustomers’attention,butoneofthemoststrikingnoveltiesis thepresenceofalargevideowallonwhichproductcanbeimpressivelyprojected andmagnified. TVscreensandtouchscreenmonitorsarealsoavailabletodisplaydetailsthatareof interest,whileglasslesslightboxdisplaysbreakdownthebarrierbetweencustomer andproductandinvitethemtointeractwiththewatches.Toreinforcethisprincipleofexperientialinteraction,underneaththestaircaseleading tothesecondfloorisacornerdedicatedtotheLaboratoriodiIdee,awallwith portholesthat“allowscustomerstotouchandseePanerai’sphilosophyofcreating anddevelopingnewmaterialsandmovementsinatransformativeandsustainable way”statesCreativeDirectorAlvaroMaggini. Thiscorevisioncomprisedofsustainablebuildingandtransformationisechoedin themodularloungeonthesecondfloor. AstunningroomwithItalianfurnitureandiconicdesignpiecesadornthebright space,complementedbyItalianliteratureanddesignbooksand,ofcourse,someof themostprestigioushighcomplicationandspecialeditionPaneraireferences. Theloungecanundergoarapidtransformationandbecomeanelegantdiningroom inoccasionofpressandclientevents. Whennotinthelounge,clientsareinvitedtovisitthenext-doorbararea. ThebarinArtDecostylecomprisesoneofthemainelementsinthisarea,adual spacethatfunctionsbothasacaféanddrinksbaraswellasaninteractiverotating shelfthroughwhichcustomerscanplayanddiscovertheirfavoritestrapandcase combination.Amoveableplatformfollowsthecurveofthebarandallowscustomers toenjoyanItaliancoffeeorsignatureaperitivoduringtheexperience. Thebottomofthebarstructureiscomposedoftencontainersholdingtendifferent coffeebeansfromaroundtheworld,turningacorecomponentofItaliancultureand habitintoanimpressivepieceofart. AnoriginalVespafrom1956andabeautifullibraryhousingglasslessproductdisplays andItalianvintageelementscompletethesetting.Amodularstand-alonedisplay shelfareacanbeusedtohighlightthenoveltiesofthemomentormajorpartnerships: whenneededhowever,theseshelvescanbefoldeddownontothemselvestocreate furtherwalkingspace.Thepeakofthefloor’sanimationhoweverisintheshapeofacuriousperiscope, behindwhichcustomerscanseerelevantPaneraistoriesunfold. Thisnewcreativeconcept,“ModularitàEspressiva”,willbesoonadoptedinPanerai boutiquesallovertheworld,redesigningthebrands’relationshipwithitscustomers.
GenevaFlagship
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