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Officine Panerai extends its presence in southern Florida by opening a new boutique in the famous Worth Avenue in Palm Beach. The boutique offers customers and collectors the pleasure of discovering the in-house watch collections created by Officine Panerai alongside some limited edition models. The new boutique has a simple and sober ambience, in typically Italian fashion. The design takes its inspiration from a creative concept aimed at enhancing the stores features of transparency and luminosity. In honour of the historic links between the brand and the Italian Navy, the shapes and materials used evoke the world of the sea. Minimal lines alternate with sinuous wave-like structures. Everything is made of glass, white marble, steel and a specially treated teak. Most of the materials used come from Italy as a sign of the Brand’s strong link with the craftsman’s tradition.