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The Officine Panerai boutique in Bangkok is located on the ground floor of Siam Paragon, one of the most famous luxury shopping centres in Thailand. It offers customers and devotees an elegant ambiance in which to admire and purchase all the watch models from the Panerai collection, as well as the most sought-after special editions. The Panerai boutique is characterised by a simple and classic ambiance, with a strong Italian feel. In honour of the historic links between Officine Panerai and the Italian Navy, furnishings and materials evoking the sea – like teak and steel – predominate. All the carefully selected materials are inspired by the history of the Florentine brand.