The New York Officine Panerai boutique is located at 703 Madison Avenue and features the concept created by architect-designer Patricia Urquiola. The store of the Italian high quality sports watchmaker is now located in the most prestigious and exclusive luxury shopping district of Manhattan, with two large window displays on Madison Avenue. The concept and the materials perfectly respect the philosophy and the history of Officine Panerai: there are clear references both to its Florentine origins and to the world of the sea, arising from its historic role of supplying precision instruments to the special forces of the Italian Navy between the 1930s and the 1950s. The New York Panerai boutique is therefore sophisticated, contemporary and elegant, and at the same time welcoming; as well as admiring the technical beauty of Panerai watches, clients can also relax in an intimate and luxurious atmosphere.