3 一月, 2012OFFICINE PANERAI SIHH 2012 STAND
The teak, glass, steel and essential lines of Officine Panerai's SIHH 2012 stand are evocative of the seafaring world, a common thread that has always accompanied and characterised the Florentine brand's collections, welcoming guests in an atmosphere intrinsic to Panerai boutiques throughout the world.
The search for innovative materials with performance and characteristics par excellence is a fundamental role for Officine Panerai. In celebration of this search, a themed ceramics room has been set up within the Officine Panerai stand at the 2012 Salon International de la Haute Horlogerie.
In recent years, ceramic has become the material of choice in fine watchmaking circles on account of its hardness, which is five times that of stainless steel and its scratch, corrosion and high temperature resistance. The material undergoes very gentle processing due to the number of steps required to produce the watch case and such steps have been synthesised within special factories dedicated to the Radiomir and the Luminor case, to illustrate the various processes that the ceramic undergoes. Two separate production methods are used for Radiomir and Luminor: the Radiomir case is produced from an isostatic pressure process on the Zirconium Oxide (ZrO2) powder material, while the Luminor case is produced by placing the synthetic ceramic into a special mould.