20 十月, 2013PETER SAVILLE WINS THE 2013 PANERAI LONDON DESIGN MEDAL
During the London Design Festival, Officine Panerai presented two days of unique watchmaking sessions at the Victoria & Albert Museum in London, a first for Panerai in the UK. The intimate “Design of Time” sessions have been led by two of Panerai’s top horologists from the brand’s manufacture in Neuchâtel, Switzerland. During the sessions, guests had the rare opportunity to learn about the design of Panerai’s unique mechanical movements as well as the history of the Florentine brand. On the occasion of the festival, the London Design Medal is awarded to an individual who has made an immense contribution to design and the city of London. This prize is considered as one of Britain design’s most coveted accolades and Officine Panerai sponsored it for the first time this year, in honour of one of its core principles: design. The undisputed star of this award was Peter Saville, winner of the 2013 medal. Renowned for his iconic and unique contribution to music, culture and fashion, Peter Saville is an artist and a designer whose work has reached a mass audience over the years. His work in music is best exemplified by the series of record sleeve artworks he created for Joy Division and New Order between 1970 and 1998. Peter’s talents have also been used to further the on-going regeneration of his home town of Manchester, where he holds the role of Creative Director to the city. The award is a reflection of his individuality within the industry and his consistent design excellence over the years.